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Summary: In this article, we’ll show you multiple ways on how to generate a QR code for Google reviews. These QR codes are tremendous help when it comes to collecting more reviews for your business.
Today, we will discuss the process of generating a QR code for Google reviews. Understanding the importance of QR codes and their usage for Google reviews is crucial in today’s digital era. We will also explore the steps to set up a Google My Business account, which holds great significance for managing and collecting reviews. Additionally, we’ll cover the process of generating your own personalized Google Review QR code, along with best practices for utilizing it effectively. Lastly, we’ll address some common troubleshooting issues that you may encounter and provide solutions to overcome them.
Automated vs. Manual Methods
I’ll guide you through both the manual and automated methods of getting a QR code for your Google reviews. The automated method is very easy and takes only a few seconds, while the manual is a little more time consuming and does require a lot of steps on your end. Here are the differences between them:
Manual – You have to ensure you can log into your Google My Business profile and retrieve your reviews link. You also need to have access to a QR code generator which can then generate the QR code for you. If you prefer this method, please continue reading the rest of this guide.
Automated – Automated is simply making an account with Otix, entering your business name and generating a QR code. To automatically generate a QR code for your business Google reviews, you can get started here:
Understanding QR Codes and Their Importance
A QR code, short for Quick Response code, is a two-dimensional barcode that contains information that can be quickly scanned by smartphones or other QR code readers. QR codes have gained popularity over the last several years due to their convivence and widespread availability.
What is a QR Code?
Originally originated in Japan, QR codes were designed by DENSO for their manufacturing operations. Today, QR codes are mainly used for URLs, contact information, or plain text amongst other useful uses. They are easily scannable, saving users the hassle of typing the information manually.
Why Use QR Codes for Google reviews?
In this digitized world, reviews have become very crucial in building reputation and credibility. Using a QR code to collect more reviews from your customers allows them to leave a review without the hassle of typing in anything.
It is not secret QR codes are super beneficial for Google reviews. One of its main advantages as mentioned earlier is the convenience of simply scanning the QR and being able to leave a review instantly. This gives you the opportunity to combine both online and offline marketing solutions. Simply placing the QR code in a stand somewhere that is customer facing can help you get a tremendous number of reviews.
Setting Up Your Google My Business Account
Your Google My Business account serves as a centralized hub for managing your business information, including reviews. It’s a powerful tool that can greatly enhance your online presence and help you connect with potential customers in your local area.
Importance of Google My Business for Reviews
Without a Google My Business listing, it is impossible to collect reviews on Google. Once you have your Google My Business account setup, you will be given a review URL to help you collect reviews from your customers. This URL is unique to you and depending on the URL, it could be the type that takes your customers directly to the Google review form.
Besides the option to collect reviews on Google, having a Google My Business listing setup gives you so much more potential to manage your business appearance online. Best part is recent Google changes allows you to create a Google My Business listing without having a physical address. Let’s dive in and get started with setting up your Google My Business listing.
Steps to Set Up Your Google My Business Account
Now that we understand the importance of Google My Business for collecting reviews and your business in general, let’s go through setting up your account:
- Head over to Google My Business. This is where you’ll find all the tools and resources you need to get started.
- Click on “Start Now” and sign in with your Google account credentials. If you don’t have a Google account, you can easily create one for free.
- Enter your business details, a physical address is no longer required if you provide a service area. However, you will still need to enter a mailing address, but it won’t be visible online. Make sure you provide accurate and up-to-date information to prevent a Google ban.
- You may be required to verify your business though the many available options Google presents you. These options are either by phone call (the listed number may be called to verify), by postcard, video proof, and many more.
- Complete your profile by adding photos, videos, and other details you think are helpful for your customers and Google. Avoid using stock photos and videos, make sure they are original content.
We’re all done with the crucial account and business listing setup process. Once your business is approved and completely setup, you can start collecting reviews for your business. TIP: Setting up your business listing on Google also allows you to show up for local search results and on Google Maps as well.
Generating Your Google Review QR Code
Once your Google My Business listing is setup and live, it’s time to start generating your Google review QR code.
There are many ways to getting a QR code for your Google reviews.
If you’re looking for something automated, “done-for-you” type of solution then I suggest checking out Otix’s Google reviews QR code generator. It is super easy to use and only takes a few clicks to get a QR code for your google reviews along with many pre-made templates to use.
The other option is doing it manually by retrieving your Google reviews link from your Google My Business page and generating a QR code for it. Let’s get started:
Finding Your Google Review Link
First Method:
Now that we recognize the value of QR codes, let’s move on to finding your Google Review link. Follow these simple steps:
- Go on Google or type in the search bar “Google My Business“. You will be displayed with a page similar to this if you are already logged into your “Google My Business” account:
- Click on the “Ask for reviews” button:
- Copy the URL in the new window that opens:
Second Method:
- Login to your Google My Business account. If you don’t have one yet, create an account and complete the necessary setup.
- Navigate to the “Reviews” section, where you can find valuable feedback from your customers.
- Locate the “Share review form” button and click on it. This will generate a unique URL that directs users to leave a review for your business.
- Copy the generated URL, as we will need it in the next step.
Converting Your Review Link into a QR Code
Now that you have your Google Review link, it’s time to convert it into a QR code. There are numerous online platforms that provide free QR code generation tools. Here’s what you need to do:
- Choose a reliable QR code generator service that suits your needs. Make sure it offers customizable options for design, size, and output format.
- Paste your Google Review link into the QR code generator’s text field. This ensures that when the QR code is scanned, users will be directed to your review page.
- Customize the design, size, and output format of the QR code according to your preferences. You can add your brand’s colors or logo to make it more visually appealing and recognizable.
- After generating the code, download it and save it for future use. You can now start using this QR code to generate more reviews for your business.
By incorporating QR codes into your business, you make it easier for customers to engage with your brand and leave reviews. This not only helps build trust and credibility but also provides valuable feedback that can guide your business growth.
Best Practices for Using Your Google Review QR Code
To ensure the effectiveness of your Google reviews QR code, it is very important to follow some best practices. This will help ensure your customers do end up leaving your business a review and not miss the QR code. Here are some of our recommendations:
Where to Display Your QR Code
Strategically place your QR code in prominent locations for the most exposure. Examples of prominent locations are checkout counter, tables (if your business offers sit-down options), business cards, or even on invoices if your business is completely remote. The goal is to get the QR code in front of your customers and get the maximum visibility possible.
Here are some ideas and placements we often see our clients implement:
- Acrylic Stands: These stands are widely available on Amazon or at Staples. Simply print your QR code with your message asking for a review or use the Otix pre-made templates which come in different paper sizes.
- Business Cards: Printing the review QR code on the back of your business card allows your customers to not only leave a review but also check your existing reviews as well.
- Print on Receipts: If you POS gives you the option to customize your receipts then we highly recommend printing the QR codes on your receipts. This a very good place to place your reviews QR on.
Encouraging Customers to Leave Reviews
Displaying your QR code is important, however it is equally as important to actively encourage your customers to leave reviews. Train your staff to inform customers about the QR code and ask them to leave a review. The key to obtaining valuable feedback and reviews is to make the process as seamless as possible. Leaving a review needs to be as frictionless and convenient as possible.
Frequently Asked Questions & Common Issues
Despite the simplicity of QR codes, you may encounter some common issues. Here are a few problems you might face and ways to resolve them.
If customers face difficulties while scanning the QR code, ensure that it is printed clearly and has sufficient contrast. Additionally, consider providing clear instructions on how to scan the code using smartphone cameras or recommended QR code scanner applications.
If you notice low response rates, try implementing additional strategies to encourage customer feedback. This could include sending personalized follow-up emails, offering exclusive discounts, or providing a user-friendly feedback form alongside the QR code.
Comparing the Different Methods
Method | Pros | Cons |
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Automated Way |
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Manual Way |
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Conclusion
By following these guidelines, you can successfully generate and utilize a QR code for Google reviews. Incorporating this modern approach will not only simplify the review process but also boost your business’s online presence and credibility.
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