Summary: What exactly is a dynamic QR code? A dynamic QR code allows you to update the destination URL without having to reprint your QR code. The QR code is assigned a URL which is linked to a service provider’s backend that allows you to change the destination of that assigned URL. Read on and we’ll show you other benefits on dynamic QR codes.
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For the common user, dynamic and static QR codes may be similar, but they offer different features in the backend. The basic functionality of both QR codes is similar: they direct users to a specific page or URL.
Dynamic QR codes are a much more powerful marketing tool with many tracking options, customizations, and flexibility. If you are about to start a new marketing campaign that requires QR codes, read this guide. We will help you understand a dynamic QR code and how to generate a professional one for your business or web page.
What is a Dynamic QR Code?
A dynamic QR code sends users to a destination page, survey, or URL just like a normal QR code. The combination of technologies allows users to change or update the target UR anytime without the QR code being reprinted.
Here are some benefits of dynamic QR codes that can help your business grow in a competitive market by streamlining customer interactions:
- Advanced scan statistics.
- Change or modify the URL.
- Unlimited scans and prints.
- Customize QR code as per brand theme.
- Add personalized colors and logo to the code.
- Reduce reprinting costs.
Simply put, the target URL embedded in a dynamic QR code redirects the users to a second URL that can be modified at a later time without having to reprint the QR code. For a typical user, all of this happens in the background. The powerful features of the dynamic, quick response codes are helpful for the publisher, not the user. A user will get the same experience with both static and dynamic QR codes.
What is a Static QR Code?
A static QR code has a fixed embedded URL that cannot be changed. If a publisher wants to change the target URL, they must get a new QR code. In other words, anything wrong with the target URL will require you to reprint all QR codes you have previously printed or published. A slight change in the URL will mess up your entire QR code in the case of a static QR code.
Features of Dynamic QR Codes
Why do businesses need to generate dynamic QR codes when there are free tools to create static QR codes? If you prioritize business growth, flexibility, and customizations with analytics, dynamic QR codes are the only solution.
Here are some valuable features of dynamic QR codes that make it better technology than static codes:
Analytics Tracking
Tracking the performance of any campaign is the most crucial part. Without analytics, you won’t be able to tell if specific strategies are working for your business and what needs to be changed. At Otix, we allow users to generate dynamic QR codes that can be tracked in real time. You can monitor a few crucial KPIs (key performance indicators) with the Otix dynamic QR code generator:
- Total scans: How many users have scanned your QR code.
- Devices: The type of devices used to scan the QR code.
- Location: Where did the scans come from.
- Operating System: Whether the scans are coming from iPhones or Androids.
With a strategic approach, businesses can apply different filters to understand the behavior of the target audience. These insights can help you adjust your marketing strategy and make the required changes to improve the performance of placing the QR codes.
Customizations and Updates
Every owner and manager’s ultimate goal is business growth. As the business grows, changes and updates in the digital world are inevitable. No business can afford to reprint all QR codes for every change or update in the URL or web page.
With a dynamic QR code, you can easily customize, change, or update the URL at any time. As short URLs are used in QR codes, more data can be embedded in dynamic codes than bar codes or static QR codes. A dynamic QR code can also be integrated with different platforms and marketing tools.
How to Generate a Dynamic QR Code?
Any business using QR codes for marketing needs an online page, survey form, review page, or website URL that can be embedded into the dynamic QR code. Once the online page or URL is ready, you need a reliable dynamic QR code generator.
The Otix dynamic QR generator is a reliable and affordable solution with many features and options for generating, customizing, and tracking QR codes. Here are simple steps to create a dynamic QR code with Otix in minutes:
Step 1: Register at Otix and Create a QR Code
Go to the Otix official website, choose the “QR Code Generator” option from the products page, and register using your username, email, and password. Once logged in, click the “Create QR Code” button, paste the URL in the URL field, and you will see the live preview of the functional QR code on this page.
Step 2: Customize the QR Code
There are many customization options available for your QR code, including custom color, QR frame with call-to-action text, and brand logo. Personalize your QR code to your brand’s theme.
Step 3: Download and Print QR Code
Once all customizations are done, save the QR code, and you are free to use it anywhere you want, from printing to publishing on your website. Any future changes you make the QR code URL in the backend will not affect the printed or published QR codes. You can change the URL anytime from the Otix dashboard.
Step 4: Track Your QR Code’s Performance
Once your QR is ready and being scanned by your customers, use the Analytics page to track the QR code’s performance and make changes as needed. Tracking scans is a huge part of dynamic QR codes for marketing and user interaction.
Conclusion
Dynamic QR codes offer you tremendous flexibility when it comes to making changes to your URL, tracking performance, customizations, and so much more. QR codes usage continues to rise and they’re only becoming more popular daily. Make sure you’re using a trusted and a reliable QR code generator when it comes to dynamic QR codes. Using the wrong QR code generator can be very costly if things go wrong.
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